Last updated: November 8, 2026

This policy explains what personal data The Breeder Collective collects, why we collect it, how long we keep it, and what rights you have. It applies to this website and to the membership and course services offered through it.

Who we are

The data controller for the personal data described in this policy is Hedmania AB, organization number 559029-2909, at Husbyvägen 53, 197 91 Bro, Sweden. Our website address is https://thebreedercollective.com.

For any question about your personal data, or to exercise any of the rights described below, contact us at hello@thebreedercollective.com.

What we collect, and why

Membership accounts

When you register for a membership we collect the name, email address and account credentials you provide, together with your membership level and its start and expiry dates. We process this to create and administer your account and to give you access to member-only material. The legal basis is performance of a contract with you.

Courses and learning records

If you enroll in a course we additionally record your enrollment, your progress through the material, and any results or completions. We process this to deliver the course you signed up for and to let you resume where you left off. The legal basis is performance of a contract with you.

Analytics

We use Google Analytics, via Google Site Kit, to understand how the site is used — which pages are read, how visitors arrive, and roughly where in the world they are. This uses cookies and involves transferring data to Google. The legal basis is your consent. Analytics cookies are not set unless you accept them in the cookie banner, and you may withdraw your consent at any time.

We also use Metricool, provided by Metricool Software S.L. in Spain, to measure visits to the site. It is only activated if you accept analytics cookies in the cookie banner. The legal basis is your consent.

Comments and spam filtering

If you leave a comment we collect the content of the comment, the name and email you supply, your IP address and your browser user agent string. This information is passed to the Akismet spam-filtering service, operated by Automattic Inc. in the United States, to determine whether the comment is spam. The legal basis is our legitimate interest in preventing abuse of the site.

Email list and free downloads

When you request a free download, such as our whelping preparation checklist, or otherwise join our email list, we collect your email address together with the date, time and page of sign-up and a note of which resource you requested. We use it to send you the resource and practical tips from The Breeder Collective. The legal basis is your consent, which you give by ticking the box on the form. You can withdraw your consent at any time by using the unsubscribe link in every email or by contacting us at hello@thebreedercollective.com.

Our email list is managed by Mailchimp (The Rocket Science Group LLC, part of Intuit Inc.) in the United States. Mailchimp may record whether our emails are opened and which links are clicked, which helps us understand what is useful to you.

Article feedback

At the end of each article you can tell us whether it was helpful and, if you wish, write a short comment. This feedback is anonymous. We store only your answer (yes or no), any comment you write, and which article it was about. We do not store your name, email address or IP address, and no cookie is set. Your browser keeps a small note in its own local storage that you have already answered, so the question is not shown again; this note never leaves your device and you can clear it at any time in your browser settings. Please do not include personal details in your comment. We use the feedback only to improve our articles.

Server logs

Our hosting provider keeps standard technical logs, which may include IP addresses, for security and troubleshooting. The legal basis is our legitimate interest in keeping the service secure and available.

Payments

We do not currently take payments through this website and therefore do not collect or process payment data. If this changes, this policy will be updated before any payment functionality goes live.

Cookies

Cookies are small files stored on your device. We use necessary cookies to keep you logged in and to remember your session — these cannot be switched off without breaking the site. We use analytics cookies only where you have consented via the cookie banner. If you leave a comment, you may opt in to having your name and email saved in a cookie so you do not have to re-enter them.

Who we share your data with

We do not sell your personal data. We share it only with the service providers needed to run the site: our hosting provider, Google (analytics), Metricool Software S.L. in Spain (site statistics), Automattic (spam filtering) and Mailchimp, part of Intuit Inc. (email list). Google, Automattic and Mailchimp are based in the United States. Where personal data is transferred outside the EU/EEA, transfers are made under the safeguards permitted by the GDPR, such as the EU Standard Contractual Clauses or, for providers certified under it, the EU-U.S. Data Privacy Framework. Intuit and Mailchimp state that they comply with the EU-U.S. Data Privacy Framework.

How long we keep your data

• Membership and course accounts: for as long as your account is active, and thereafter as needed to settle any outstanding matter.
• Comments: retained indefinitely so follow-up replies remain readable, unless you ask us to remove them.
• Email list: until you unsubscribe or ask us to delete your data. After you unsubscribe, Mailchimp keeps a record of the unsubscribe so that you are not emailed again.
• Analytics data: according to the retention period configured in Google Analytics.
• Accounting records: where a transaction gives rise to accounting obligations, the underlying records are kept for seven years in accordance with the Swedish Accounting Act (bokföringslagen).

Your rights

Under the GDPR you have the right to request access to the personal data we hold about you, to have inaccurate data corrected, to have your data erased, to restrict or object to our processing, and to receive your data in a portable format. Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out beforehand.

To exercise any of these rights, contact us at hello@thebreedercollective.com. If you believe we have handled your personal data incorrectly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se.

Changes to this policy

We may update this policy as our services change. The date at the top shows when it was last revised, and material changes will be communicated to registered members.