Elisa Hedman
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Pricing, deposits and payment
Price a litter from the costs you incurred and the work you did, and decide in writing what happens to a deposit in every way a reservation can fail.
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Communication and setting expectations
Most disputes are not about what happened to the dog but about what each side believed was promised. How to set expectations before money changes hands.
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Buyer interview question set
Eight themes to work through with every prospective buyer, each with a note on what a useful answer sounds like and what a non-answer sounds like.
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Interviewing and selecting buyers
Where a puppy goes is decided in conversation, not on a form. How to run the interview, meet the household, and say no properly.
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Inquiries and managing a waiting list
A litter of six can generate a hundred and fifty messages. What the first reply should do, and what a place on your list actually means.
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Marketing and presenting a litter responsibly
How you advertise a litter does not only find buyers, it selects them. What an honest advert contains, and the three claims that cause most trouble.
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From first inquiry to settled puppy: sales and the transition home
Selling a litter is welfare work, not administration. This area guide maps the whole route from the first advert to the first days in a new home.
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Placing puppies with special needs
Sooner or later a litter produces a puppy with something wrong, and how you handle that puppy is the most exposed test of your standards that breeding offers.
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Matching puppy to home
Matching is the point where your eight weeks of observation either does some good or goes to waste. It works best on the few dimensions that shape a dog’s daily life.
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Assessing prospective puppy buyers
Assessing a prospective buyer is not a sales filter dressed up as diligence — it is the last piece of welfare work you do for that puppy, and the only part of its fourteen years you still control.
Find your way in
Where are you right now?
Find your way in
Where are you right now?
Find your way in
Where are you right now?
Find your way in
Where are you right now?
Find your way in
Where are you right now?
Find your way in